The essays

14 Design the environment, not the message Supercommunicators 3 min read 5 Sep 2026 13 Never stop list-building Running for Office 3 min read 4 Jul 2026 12 Find the black and white How To Win Campaigns 3 min read 20 Jun 2026 11 Always be testing Victory Lab 3 min read 6 Jun 2026 10 The reaction is the content The Election Game 1 min read 23 May 2026 09 Strategy lies in the difficult choice Good Strategy Bad Strategy 2 min read 9 May 2026 08 Getting past the mind's shortcuts Influence 2 min read 25 Apr 2026 07 Know where you sit in the prospect's mind Positioning 2 min read 11 Apr 2026 06 What's focal is what matters Presuasion 2 min read 28 Mar 2026 05 Change is all about norms Change 1 min read 14 Mar 2026 04 Your message can't beat a receiver's pre-existing beliefs Words That Work 2 min read 28 Feb 2026 03 The Information Deficit Model Fails How Minds Change 1 min read 14 Feb 2026 02 People don't respond to reality Public Opinion 1 min read 31 Jan 2026 01 Why I'm launching Masters in Public Affairs 2 min read 28 Jan 2026